The evolution of financial services has taken a significant turn with MyInvestor's decision to bring its investment product showcase to the most popular virtual assistants. This initiative allows anyone using artificial intelligence tools to interact with the neobank's offerings much more seamlessly, marking a clear departure from how financial information has been managed in the digital environment until now.
Thanks to a strategic collaboration with the technology firm GPTadvisor, the organization has enabled its databases to communicate directly with language models. This means that users no longer rely solely on the static knowledge of an AI, but can access real and verified data in real time , eliminating the risk of the assistant fabricating data or providing outdated information.
Personalized consultations and product comparison
In this initial phase, the system is designed to help savers search for investment funds or managed portfolios based on very specific parameters. For example, it's possible to ask the tool to identify which index funds have the lowest costs or to perform a detailed comparison between various products based on their risk profile and historical returns . Essentially, it provides access to a 24/7 analyst who has in-depth knowledge of the firm's product catalog.
The great advantage of this model is the natural way in which information is received. It's no longer necessary to navigate through complex search menus on a traditional website; instead, simply typing a question into the chat is enough. The company's AI manager, Cristina Filpo, maintains that this move responds to the need to be present where customers already spend their time , facilitating informed decision-making in a much more direct and straightforward way.
Operational safety and completion of procedures
Although interaction and product filtering take place within ChatGPT or Claude, security remains the fundamental pillar. For this reason, the application process is not completed entirely within the conversation. When a user decides to proceed, the system redirects them to MyInvestor's official channels to verify their identity using their personal access credentials. In this way, AI acts as an information facilitator, but the final execution always remains within the bank's controlled environment.
This approach aims to combine the agility of modern technology with the regulatory rigor required by the European banking sector. Furthermore, the entity's roadmap envisions expanding these capabilities in the near future to include stocks and exchange-traded funds (ETFs) , which will significantly broaden the range of options available to investors who use these conversational tools on a daily basis.
MCP technology as a connection standard
The engine that makes this data exchange possible is the Model Context Protocol (MCP), a standard that allows AI to connect with external services securely and efficiently. By adopting this open-source technology, MyInvestor's integration isn't limited to a single platform, but has the potential to expand to future intelligent assistants that adopt this same protocol, such as those developed by Google or Microsoft.
Salvador Mas, CEO of GPTadvisor, emphasized the importance of projects that break down barriers in the relationship between people and their money. The idea is for technology to cease being a barrier and instead become a bridge that brings financial markets closer to all types of users, regardless of their level of technical expertise. The commitment to open and collaborative standards ensures that this progress is not isolated, but rather part of a much broader ecosystem.
The integration of bank catalogs into voice and text assistants represents a paradigm shift, where financial services come to the user instead of waiting for them to access the application. This technological deployment reinforces the position of Spanish banks at the forefront of European fintech, providing tools that prioritize transparency and immediate information . Over time, it is very likely that these types of integrations will become the norm rather than the exception, transforming the way we manage our assets from our mobile phones.
