Banco Sabadell has launched a major internal reorganization aimed at accelerating its digital transformation and placing artificial intelligence at the heart of its strategy. CEO Marc Armengol presented a new structure that will take effect on September 1st and will not alter the composition of the Management Committee, with the goal of maintaining stability during this period of change.
The organization explained that the reorganization responds to the need to simplify management , increase agility in decision-making, and strengthen the execution of its business plan. Armengol indicated that the new structure will allow for a greater concentration of resources in key areas and the creation of a "simpler, more agile, and more collaborative" entity.
A strategic reorganization
One of the cornerstones of the new design is the creation of the Corporate Transformation and Artificial Intelligence area , integrated within the Strategy Department led by Marc Prat. Robert Duran will head this division, tasked with driving the deployment of AI throughout the organization. Furthermore, the Operations and Technology Department, led by Elena Carrera, will strengthen its capabilities in this area.
Within the Spanish business, which remains under the responsibility of Carlos Ventura, a new Business Transformation area has been created to accelerate product innovation for high-value clients, digitalization, and projects with a direct impact on customers. This area will be led by Jorge RodrÃguez Maroto, who expands his scope by adding Businesses and the Self-Employed to his portfolio.
New units and changes at the top
The reorganization also includes the creation of a Commercial Banking unit , headed by Albert Figueras, and a Personal Banking unit, led by Xavi Blanquet. Both will report directly to Carlos Ventura. This structure divides the business in Spain into five main areas: Retail Banking and Business Transformation, Corporate Banking, Private Banking, Personal Banking, and Commercial Banking. The Marketing Department will also report to the Spanish Business Unit.
Regarding corporate leadership, Sergio Palavecino will assume responsibility for the bank's cost management within the Finance Department; Sonia Quibus will incorporate the Purchasing function into the Human Resources and Sustainability Department; and Virginia Zafra will fully integrate Internal Communications into the Communications Department. These measures aim to centralize previously dispersed functions and streamline project execution.
More agile structure and centralization
The bank has emphasized that centralizing various support functions —such as Human Resources, Legal, Financial Planning, Organization, Technology, and Operations—will accelerate decision-making. The bank aims to simplify its structure and foster greater collaboration among teams, all while maintaining the Management Committee to ensure operational continuity.
With this reorganization, Banco Sabadell is reinforcing its commitment to relationship banking and digitalization, with artificial intelligence as a cross-cutting tool. The new structure, which has already been communicated internally, is part of Marc Armengol's strategy to position the bank to meet the challenges of the financial sector, improving efficiency and the customer experience.
